Applying Behavioral Science to Address Postpartum Hemorrhage in Madagascar

Summary

Studies have observed low provider adherence to recommended best practices for postpartum hemorrhage (PPH) prevention and treatment during facility-based births. Formative research in Madagascar included in-depth interviews (n=47) with midwives, postpartum women, community health volunteers, and traditional birth attendants. The goal was to generate insights around behavioral barriers inhibiting midwives from consistently following best practices for PPH prevention, detection, and management.