Despite recent progress, Malawi has one of the highest maternal mortality ratios in Sub-Saharan Africa, with 439 deaths per 100,000 live births. Postpartum hemorrhage (PPH) is the leading cause of maternal mortality, accounting for 25% of all direct maternal mortality in low-income countries like Malawi. Although maternal death due to PPH is a critical public health issue in Malawi, there is little evidence around the behavioral and structural factors that affect PPH prevention and treatment. Access to mobile phones in Malawi provides a low-cost, effective opportunity to provide women and their families with health information and to refer them to seek care at a facility, when necessary. Chipatala cha pa Foni (CCPF), Chichewa for Health Center by Phone, is a national toll-free health hotline operated at all hours of the day by the Ministry of Health (MOH) in partnership with Village Reach.